All work

Work

goadedokun.com

The founder wanted one place to publish long-form writing, grow a mailing list, and hear from readers. One rule came first: nobody would be invited to the site until the forms, the mailing list, and the email behind them protected the people using them.

goadedokun.com is the founder's own website, so this is related-party work rather than a client engagement.

Sector
Personal brand and publishing
Capabilities involved
  • Automation

What was built

Automation

  • 01 A website with a long-form about page, a career narrative, a writing index, and a public brand guide.
  • 02 A newsletter sign-up with double opt-in, and a page linked from every email where a reader can unsubscribe, export, or erase their data.
  • 03 A contact form that filters spam with a hidden trap, a challenge, and a rate limit, and lets a reply go straight back to the sender.
  • 04 The records that prove the site's email is genuine (SPF, DKIM, and DMARC), set up before the first message went out.
  • 05 Visitor analytics without cookies, so there is no consent banner to click through.
  • 06 Search across everything published on the site.
  • 07 A publication check that runs before every deploy, so an entry missing its image or its sources cannot go live.

What the owner can do now

  • Publish a piece of writing knowing it cannot go live without its image and its sources.
  • Grow a mailing list where every subscriber has confirmed, and any reader can leave or take their data with them.
  • Hear from readers through a form that keeps spam out and lets a reply reach the sender.
  • See how many people visit without asking anyone to accept cookies.

How we worked

  1. 01

    Protections first

    Nothing was promoted until the forms, the mailing list, and the sending domain were in place and tested.

  2. 02

    One brand source

    The site takes its colours, type, and logos from one source, and a check flags any file that drifts from it.

  3. 03

    Proved on the live site

    Each piece was checked on the live site rather than assumed: a real subscription, a real message, a real reply.

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